What's in a name?

Here we go! Time to start thinking about a business name. I've done some brainstorming and will likely do more. But all of the creative energy in my brain fizzles out completely when it comes to coming up with a business name that isn't dumb. My thought was to run a contest. Who ever comes up with the best name get X-number of training sessions. Is that a good idea? I'm taking suggestions folks!